Taneira celebrates the spirit of Pujo with launch of its festive collection 'Miara'

Bhubaneswar(12/09/2025): Taneira, the women's ethnic wear brand from the House of Tata, welcomes the grandeur of Pujo with its festive collection, Miara.

Inspired by the Sanskrit word Mayo, meaning illusion or world of dreams, transformations, and fantasy through fluid designs and striking motifs.

Crafted in silks, cottons, tussars, and blends across diverse weaving traditions, the collection offers versatile drapes at accessible price points, perfect for every festive moment.

or magic, Miara reimagines the Adding to the celebratory spirit, Taneira unveils offers designed as gestures that blend tradition and thoughtfulness Customers spending Rs 10,000 or more will receive a Rs 1,000 gift voucher for every Rs 10,000 spent, redeemable on their next purchase.

In addition, those with a purchase of Rs 50,000 or more will also receive a 0.2g Tanishq gold coin.

The limited-period offer starts from the 5th of September and is valid until October 20,2025, echoing the spirit of prosperity and festive joy While these offers bring instant cheer, Taneira also believes in creating treasures that grow with time, if you have ever longed for that one perfect saree or wished to make it truly your own, Taneira's Golden Cocoon purchase plan brings you closer with every step.

Thoughtfully created to combine value with ease, the initiative invites you to experience your dream drape, the magic of handwoven splendor and create memories that will be treasured for a lifetime. Speaking on the launch, Sah Gaurav Krishna, Regional Business Head, Titan Company Ltd., said, "Pujo is one of the most cherished times of the year, holding a special place in our hearts.

This season, we are delighted to unvell Miara, a collection that embodies the joy of imagination and heritage in every thread.

in keeping with the festive spirit, our Agartala store remains a cherished part of this journey, enabling us to serve customers in a city that beautifully reflects cultural pride and traditions With the market sentiment strong, we are bullish about this festive season and confident that our patrons will love the versatility and elegance of the collection.

Together with our exclusive festive offers and the Golden Cocoon purchase plan, we hope to make this season more meaningful and fulfilling for our customers.

At Taneira, we believe every saree tells a unique story, and through these initiatives, we invite our patrons to weave their own." With the promise of handwoven craftsmanship, strengthened by the Tata promise, Taneira preserves the eternal elegance of the six yards, all while reimagining festive pathways of ownership and delight.